It's a common question during the COVID-19 #WFH crisis. Intent Data volumes are falling. Just when we need it most! Why??!! It has to do with the collection method. Many rely on IP address resolution and ad activity. So even while activity is up (check out <a href= "https://blog.hubspot.com/marketing/covid-19-benchmark-data-edition2" target="_blank" rel="noopener">Kipp Bodnar's HubSpot data here</a>) many data sources seem to be drying up. Let's dig into why...and a critical consequence.

It's a common question during the COVID-19 #WFH crisis. Intent Data volumes are falling. Just when we need it most! Why??!! It has to do with the collection method. Many rely on IP address resolution and ad activity. So even while activity is up (check out Kipp Bodnar's HubSpot data here) many data sources seem to be drying up. Let's dig into why...and a critical consequence.

It's a common question during the COVID-19 #WFH crisis. Intent Data volumes are falling. Just when we need it most! Why??!! It has to do with the collection method. Many rely on IP address resolution and ad activity. So even while activity is up (check out <a href="https://blog.hubspot.com/marketing/covid-19-benchmark-data-edition2" rel="noopener noreferrer">Kipp Bodnar's HubSpot data here</a>) many data sources seem to be drying up. Let's dig into why...and a critical consequence.

What's causing the rapid decline in some intent data volumes?

Marketing is data. Every marketer can improve ROI and results by optimizing the data, MarTech, and best practices. Aligning all three takes big ideas and precise tactics. This show tackles that full continuum with varying topics and formats - all focused on marketing data.

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What's causing the rapid decline in some intent data volumes?

What's causing the rapid decline in some intent data volumes?