In this episode, we discuss what comes of abandoning the unique influence that comes out of your image and identity as a leader in business. Your activities are a direct result of the way you see yourself (your image & identity) and they reflect in the eyes of those who watch you embody confidence in the results you create for them in your business. It all has a profound effect on your communication in life and all of the marketing, branding, and sales work that you do in business.