Episode 41 - What's Data Got To Do With Book Sales?

In this Learning Lab episode, Chris and Becca host Honoree Corder and Brian Meeks as they discuss why getting a grip on data will equate into more money in your pocket. The lab is about an hour long. Links & Show Notes: -What is ROI and why do authors need to understand it? -Why being afraid of the unknown will keep you from making more money. -How data can help you sell more books. -Why feeling overwhelmed by data is often the first step to learning. -Why a $20 book promotion is more expensive than a $1000 Book Bub ad in terms of return value. -How to figure out if your ad is cost effective. -Why having the right mindset will help you sell more books. -How better book descriptions can make you more money. Links: -Get your copy of The Prosperous Writer’s Guide to Making More Money here. -Get in on the Kindle Countdown Deal for Chris’ book SMART Social Media For Authors here. -Four copywriting book recommendations: How To Write a Sizzling Synopsis by Bryan Cohen How To Write Copy That Sells by Ray Edwards Words That Sell by Richard Bayan The Adweek Copywriting Handbook   Three Facebook groups you should join to get answers about your book marketing:   The Prosperous Writers Mastermind (Honoree Corder) Smart Marketing for Authors (Chris Syme) Brian Meeks Amazon Marketing Services Lab Group. This is a beta group for Brian’s new book on Amazon Marketing Services ads. If you’re interested in taking part in a research project and learning more about how to put AMS ads together, Brian has a closed group on Facebook you can join. Part of the buy-in of being in the group is consenting to be part of a control group that buys a copy of his new book to test some points of data on Amazon. This group is specifically about Amazon Marketing Services. Here is the link to join.