Successful case study stories emerge when you develop a discerning method for choosing your next case study or series of case studies. It will streamline the work and help define the process.

In this episode, we're talking about how to find and recognize the starting points of a quality case study.

We'll talk about using the following categories to zero in on developing quality stories with strategic value:

• Impact: What kind of difference did your product or service make?
• Measurable results: What numbers can back this up?
• Narrative potential: Does this make for a good story?

Learn more at https://sites.google.com/view/the-agile-case-study/what-is-it

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