In this conversation, Shaun Raines and Johnny Mac discuss their long-standing friendship and experiences in the automotive industry. They explore the importance of innovation, branding, and the role of social media in driving dealer growth. Johnny shares insights on the legacy of Social Dealer, the tools available for dealers, and the significance of understanding customer behavior in marketing. The discussion also touches on the challenges faced in the industry, the need for transparency, and the importance of building a strong reputation. The conversation concludes with a light-hearted rapid-fire question segment, revealing personal preferences and insights.