<p>Branding is more than a logo. But for so many businesses, going beyond the logo is so daunting and can seem like a huge process. Chrisella and Shireen break down what you need to know about branding your company.</p>

Branding is more than a logo. But for so many businesses, going beyond the logo is so daunting and can seem like a huge process. Chrisella and Shireen break down what you need to know about branding your company.

What's in a Brand?

At Bosses Who Brunch, we talk about the challenges, celebrate the successes, and hear real stories of what it’s like to start a business. Every other week, WhiteHat Magazine's editor-in-chief Chrisella Herzog sits down with an entrepreneur to talk about their path to starting a business, and some of the challenges they've overcome along the way. WhiteHat Magazine is a digital media organization that covers technology for social good and highlights diverse voices in science, tech, and entrepreneurship.

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What's in a Brand?

What's in a Brand?