The Content Machine - Adelsberger Marketing

What's in a Font? | Content Machine Ep 85


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Time to talk more about fonts! It's a big decision to choose fonts for a client (Ariel? Avenir? Or, heaven forbid, Comic Sans? *Shudder*). So, what Katie talks about this week is some of what she does to pick out fonts for a brand kit, like finding accessible fonts that complement, and choosing ones that look right for their goals. Just think about it - it probably wouldn't be a great idea to use Papyrus for a law firm 😬! And it goes beyond just selecting fonts - Katie also talks us through her choice of design program, and we get to hear how Kevin and the rest of the team feel about it 👀. Tune in to this week's episode of the Content Machine podcast for more of Katie's tips and tricks for finding the right font!

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The Content Machine - Adelsberger MarketingBy Adelsberger Marketing