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What's in a Name??? An Interview with Jeremy Miller
In this episode we discuss one of the most challenging and long-lasting decisions any brand leader will make: Naming.
Our guest is Jeremy Miller, a brand strategist, author and the founder of his agency Sticky Brands. His most recent book, published a few months ago, is Brand New Names, which gives a stepwise process for creating compelling product or company names. We discuss why names matter, what makes for a great brand name, and Big Ass Fans.
About B2Branded
We're a bite-sized podcast that talks about B2B branding and communications. We interview practitioners and thought leaders to understand how to build great brands. The podcast is hosted by Ian Bruce.
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By Ian Bruce, PhDIn this episode we discuss one of the most challenging and long-lasting decisions any brand leader will make: Naming.
Our guest is Jeremy Miller, a brand strategist, author and the founder of his agency Sticky Brands. His most recent book, published a few months ago, is Brand New Names, which gives a stepwise process for creating compelling product or company names. We discuss why names matter, what makes for a great brand name, and Big Ass Fans.
About B2Branded
We're a bite-sized podcast that talks about B2B branding and communications. We interview practitioners and thought leaders to understand how to build great brands. The podcast is hosted by Ian Bruce.