A name is often a destiny. In this edition of Doing What Works we suggest you proceed accordingly.

Here are your show notes…

The story behind “A Boy Named Sue.”

“Play Me” was featured in Fleishman Is in Trouble.

“I Got a Name” was featured in Somewhere in Queens.

“A Horse with No Name” is not, shall we say, universally loved.

Adding “in progress” to the name of a project is bad juju.

Art is never finished, only abandoned.

Wabi sabi is the beauty of imperfect things.

Architect Sarah Susanka uses fruit to illustrate what’s memorable.