Hello there, capitan K is back online!

Some stores are so perfect and convenient, you want to go there every time salary is at your bank account. And in the others checkout feels like an impossible quest.

Why so?

Because the first ones understood consumer behavior theories. In this episode we will delve into theories and techniques marketers use to attract and restore consumers, wile also building brand loyalty.

And it is our time to learn because companies already know what is going on inside your head.