In this episode of the Service Impact Podcast, Lance Fisher and Shellie Chiavetta dive into the rapidly shifting world of digital marketing. Shellie, Director of Content and Brand at Outside Communications, shares how the tactics of yesterday no longer yield the same results and what service businesses need to focus on now. They explore the importance of video, authenticity, and AI tools, and call out which strategies are falling out of favor. The episode serves as both a reality check and a roadmap for service brands navigating change.