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In Episode 6 of Season 2 - Natalie and Ben talk with Arthur Castillo (who has worked in both sales and marketing roles) to discuss the differences between the two departments.
Specifically, they cover:
1) Arthur's journey from sales to marketing and back to sales
2) How B2B selling has changed in the past few years
3) The perspective shift from switching from one role to the next
4) How marketing and sales organize their schedule and celebrate wins
5) What stereotypes hold up for each role
6) Which role is harder: sales or marketing
Arthur drinks an "Arthur Old Fashioned" 🥃
Ben drinks a Coors Banquet 🍺
Natalie drinks a pre-made Cosmo 🍸
By NavatticIn Episode 6 of Season 2 - Natalie and Ben talk with Arthur Castillo (who has worked in both sales and marketing roles) to discuss the differences between the two departments.
Specifically, they cover:
1) Arthur's journey from sales to marketing and back to sales
2) How B2B selling has changed in the past few years
3) The perspective shift from switching from one role to the next
4) How marketing and sales organize their schedule and celebrate wins
5) What stereotypes hold up for each role
6) Which role is harder: sales or marketing
Arthur drinks an "Arthur Old Fashioned" 🥃
Ben drinks a Coors Banquet 🍺
Natalie drinks a pre-made Cosmo 🍸