“I saw a stat in the latest report the other day that the CMO tenure is the shortest it has ever been.

One of the core reasons is that not enough marketing leaders can draw a straight line from marketing to revenue.

I fundamentally believe that marketing exists to start and continue conversations for their sales team. To me, that's what demand generation is all about.

You find folks that say that demand generation is about lead generation. That is just not true.

You can do lots of things to generate leads that will never result in revenue for your business. That's a core component.”

- Kate Adams, SVP of Marketing, Validity

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