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What's MOps got to do with it? - Episode 4
Show notes
Published: 6-Dec-21
Welcome to episode 4 of What's MOps Got To Do With It?, our podcast focused on the world of Marketing Operations. Presented by fellow MOps veterans Karla Wentworth and Simon Daniels, the podcast features conversation with Marketing and Marketing Operations leaders, experts and practitioners. Diving into challenges, solutions and best practices, Simon and Karla seek to answer the eternal question, “What's MOps Got To Do With It?”.
Karla and Simon initially discuss a recent report in Marketing Week about personalisation accelerating ‘marketing velocity’ for Pets at Home and the likely role Marketing Operations will have played in bringing that about.
Moving on we get started this time with marketing measurement guru Jim Lenskold, who shares some insights on insight and the role Mops has to play in its delivery. Jim founded his own eponymous consultancy in the late nineties since when he has been advising Fortune 1000 and emerging mid-size companies on adopting advanced marketing ROI capabilities. We discuss why reports and dashboards are the beginning not the end of insight delivery, whether or not it’s possible to achieve attribution for every dollar spent and how MOps should be insight champions within Marketing.
Then we spoke to Marketing Operations legend-in-his-own-lifetime Darrell Alfonso, who looks after Global Marketing Operations at Amazon Web Services (AWS). We kick-off the conversation with Darrell’s recent “7 Habits of Highly Effective Marketing Operations Professionals” LinkedIn post and pick out our favourites. Then we covered some definitions of Mops (variously prosaic and practical…), the importance of taking a unified approach to Mops management and what the future holds for the discipline.
And we end as ever with our favourite Stateside Marketing Operations guru Courtney McAra, principal at Mustang MarTech, as we grab a virtual #CoffeeWithCourtney. Revealing his misspent youth watching “Star Trek: The Next generation”, Simon introduces Courtney to her “vocal doppelganger” Denise Crosby (aka Tasha Yar). Oh, and there’s a discussion about martech certifications as well – are they necessary, worth the effort or just vanity? (Needless to say, Courtney is Marketo certified!)
Share your thoughts on the issues discussed in the episode by commenting and rating on your podcast provider or by getting in touch with us on [email protected] or [email protected]. You can also follow Simon on Twitter in his guise as Marketing Ops Guy for regular Marketing Operations “thought curation”.
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Show notes
Published: 6-Dec-21
Welcome to episode 4 of What's MOps Got To Do With It?, our podcast focused on the world of Marketing Operations. Presented by fellow MOps veterans Karla Wentworth and Simon Daniels, the podcast features conversation with Marketing and Marketing Operations leaders, experts and practitioners. Diving into challenges, solutions and best practices, Simon and Karla seek to answer the eternal question, “What's MOps Got To Do With It?”.
Karla and Simon initially discuss a recent report in Marketing Week about personalisation accelerating ‘marketing velocity’ for Pets at Home and the likely role Marketing Operations will have played in bringing that about.
Moving on we get started this time with marketing measurement guru Jim Lenskold, who shares some insights on insight and the role Mops has to play in its delivery. Jim founded his own eponymous consultancy in the late nineties since when he has been advising Fortune 1000 and emerging mid-size companies on adopting advanced marketing ROI capabilities. We discuss why reports and dashboards are the beginning not the end of insight delivery, whether or not it’s possible to achieve attribution for every dollar spent and how MOps should be insight champions within Marketing.
Then we spoke to Marketing Operations legend-in-his-own-lifetime Darrell Alfonso, who looks after Global Marketing Operations at Amazon Web Services (AWS). We kick-off the conversation with Darrell’s recent “7 Habits of Highly Effective Marketing Operations Professionals” LinkedIn post and pick out our favourites. Then we covered some definitions of Mops (variously prosaic and practical…), the importance of taking a unified approach to Mops management and what the future holds for the discipline.
And we end as ever with our favourite Stateside Marketing Operations guru Courtney McAra, principal at Mustang MarTech, as we grab a virtual #CoffeeWithCourtney. Revealing his misspent youth watching “Star Trek: The Next generation”, Simon introduces Courtney to her “vocal doppelganger” Denise Crosby (aka Tasha Yar). Oh, and there’s a discussion about martech certifications as well – are they necessary, worth the effort or just vanity? (Needless to say, Courtney is Marketo certified!)
Share your thoughts on the issues discussed in the episode by commenting and rating on your podcast provider or by getting in touch with us on [email protected] or [email protected]. You can also follow Simon on Twitter in his guise as Marketing Ops Guy for regular Marketing Operations “thought curation”.