🚨 We're back! And there's a lot to catch up on.

In the latest episode of What’s New in Creative AI, we dig into the biggest shifts shaping the future of marketing, content and creative work - and share some major Spark AI news. 👇

🎙️ In this episode, we cover:

• The launch of our book Shift AI for Agencies - now an Amazon #1 bestseller
• Why the cost of AI content is collapsing (and what that means for creative value)
• The “infinite content” problem - and 4 things that will stay scarce
• How brand experiences are evolving
• What happens when content, code and labour all become basically free
• What WPP Open Pro and Figma’s Weevy deal tell us about the new agency landscape
• 3 mega-shifts in media, including agentic buying and AI-powered browsers
• Claude Skills, Synthesia video agents, and Copilot’s latest upgrades

If you lead a creative team or agency, this is your quick, clear and critical update on what matters now in AI - and what’s coming next.
📕 Grab the book: [https://www.amazon.co.uk/dp/1781339511/]
🧠 Join our newsletter: [https://www.wearespark.ai/spark-intelligence-ai-newsletter-for-creative-industries]

We’re back from Cannes Lions with a lot to unpack.

Spark's regular 30 minute podcast on what's new in creative AI - everything you need to know to grow your creative business and career in a world with AI.

We cover:

— Latest updates to AI tools and new launches

— AI news and gossip relevant to creatives

— AI creative campaigns out in the wild

— How we are using AI within our business

Featuring Spark AI co-founders Jules Love and Emma Wharton Love.

Learn more about how we support teams, run workshops, and create clarity in a fast-moving space:

👉 ⁠wearespark.ai

Spark's regular 30 minute podcast on what's new in creative AI - everything you need to know to grow your creative business and career in a world with AI. We cover:

— Latest updates to AI tools and new launches

— AI news and gossip relevant to creatives

— AI creative campaigns out in the wild

— How we are using AI within our business

Featuring Jules Love and Emma Wharton Love

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At Spark, our mission is to empower marketing and creative agencies to confidently adopt and apply AI – turning uncertainty into inspiration. We help you cut through the noise, stay ahead of change, and build bold, creative work with AI in your toolkit.

Learn more about how we support teams, run workshops, and create clarity in a fast-moving space:

👉 wearespark.ai

Spark's regular 30 minute podcast on what's new in creative AI - everything you need to know to grow your creative business and career in a world with AI. We cover:
— Latest updates to AI tools and new launches
— AI news and gossip relevant to creatives
— AI creative campaigns out in the wild
— How we are using AI within our business
Featuring Jules Love and Emma Wharton Love

-------------------------------------------------------------------

At Spark, our mission is to empower marketing and creative agencies to confidently adopt and apply AI – turning uncertainty into inspiration. We help you cut through the noise, stay ahead of change, and build bold, creative work with AI in your toolkit.

Learn more about how we support teams, run workshops, and create clarity in a fast-moving space:
👉 wearespark.ai

Feb 27, 2025 By Emma Wharton Love and Jules Love, founders of Spark AI

Welcome to the February/March edition of What's New in Creative AI!

We’re here to give the latest in AI for creative industries! This month, we cover OpenAI’s roadmap (GPT-4.5 and GPT-5), Google’s Gemini updates, and the rise of AI-powered research tools. Plus, we dive into AI copyright rules, cutting-edge AI image/video tools, and how brands like Hugo Boss are using AI models.

💡 AI prompting strategies for 2025
📧 Gemini’s impact on Google Workspace
🎨 Ideogram & MidJourney’s new creative tools
🎬 AI video in 4K & the future of Sora & VO2
⚖️ Copyright, IP & ethics—what creators need to know

Join us for expert insights, trends, and strategies to stay ahead in AI.

🔗 Live Q&A on AI Copyright & Ethics – March 4 Register here
📍 AI in Agencies: The Robots Are Coming – March 18 Tickets available here

Listen now & stay ahead in creative AI! 🎧✨

Love, Emma, Jules & Team Spark