Eric Shanfelt and Jez Walters dig into the publishing news that mattered in May 2026, with a recurring theme tying most of the stories together: unique, authentic, non-commodity content wins. They cover the case for labeling AI content, how to become a Google Preferred Source, the newsprint supply squeeze, where AI is actually impacting publisher operations, Diario Vivo's live journalism events, Danny Sullivan's take on GEO vs. SEO, Stern's ground-up content reset, The Times' "fewer, better stories" growth strategy, and Anijam.ai as the AI tool of the month.

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