This episode is released as The Running Event (TRE) - an annual trade conference for the running industry - is in full swing in our hometown of Austin, Texas. As a provocation, I asked Micheal the question "What's New In Running?" thinking we might just skate along the surface. Instead, Michael unloads in an open & honest reflection of the thoughts, insights & fears surrounding the business side of the business of running. Godspeed, my friends, godspeed.