Playbook For Amazon

What’s New on Amazon: Are you keeping up with the latest and greatest when it comes to A+ content?

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**To get and stay on top of the latest Amazon updates and to view and interact during our What’s New on Amazon Live every Wednesday please go ahead and join our free private Facebook Group by clicking here

Are you regularly optimizing and keeping up with your A+ content? 

A+ content (formerly Enhanced Brand Content) is an incredibly powerful tool from Amazon for a few reasons. 

  1. On the mobile app, your A+ is featured before your bullet points making it important to make strong impressions 
  2. It allows you to show your product’s features and benefits in a strong creative way and reflect your brand messaging
  3. In addition to that, it allows you to add additional backend terms behind each image 

    4. Because this tool is so powerful, it is super important that you are keeping up with the latest and greatest when it comes to A+ content. 

    A few new features to be aware of for A+ content: 

    • A+ content now enables you to bulk upload changes to A+ content to up to 500,00 ASINS 
    • A+ content now also allows you to copy drafts over to other countries eliminating the need to start over for different marketplaces 

      • To get and stay on top of the latest Amazon updates and to view and interact during our What’s New on Amazon Live every Wednesday please go ahead and join our free private Facebook Group by clicking here

       

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      Playbook For AmazonBy Jeff Lieber
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