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In this episode of Creator Economy Live, Keith and Brendan sit down with Tom Goodwin, author of Digital Darwinism and founder of All We Have Is Now, to explore the shifting balance between creativity and performance in modern marketing.

Tom shares his take on how technology and creator culture are redefining the industry, why marketers lost sight of creativity, and what’s next for brands navigating the fast-changing landscape of content, AI, and consumer expectations.