What’s next for OTAs?

The growth of online travel users and transactions in China has slowed in the past two years. Has the online travel market hit a bottleneck? Where will the next opportunities arise? As one of the industry titans, Trip.com Group (formerly known as Ctrip) is at the forefront of experimenting with new initiatives to maintain its competitive position in the market.

As Head of Innovation at Trip.com Group, Margaret Feng, shares how they are exploring new offline products and planning how to acquire more customers in lower-tier cities. More importantly, she explains how Trip.com Group is embracing the concept of open innovation by investing in and collaborating with startups. Stay tuned to learn how Trip.com Group runs pilot programs with startups and tests new concepts and technologies in the market.