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What’s Next in Post-COVID Communication with Chris Gaebler at Guardicore
A great product is easy to sell, says Chris Gaebler, CMO of Marketing at Guardicore, a data center and cloud security company.
On this episode of Tech Qualified with Justin Brown, Gaebler discusses collaboration with channel partners, the ways he maintains those relationships and the exploding creativity coming out of changes in the industry following COVID-19 restrictions.
“We're a leading cybersecurity company. It's an easy product or a solution to be a marketer of because it's really good, so I would say it's really fun to be a marketer in a company whose product is so good,” he says.
Chris was quick to come up with creative solutions for marketing during a pandemic and maintaining relationships at a distance. Chris believes marketers will be forced to push their creativity even further as the state of the world continues to evolve amidst the pandemic.
“I think we're actually moving quickly beyond that to the post-COVID era kind of communication, which is like, what is the new value you can offer your customers?” he says.
This episode is produced by New North. New North is a strategic B2B marketing agency specializing in working with tech companies. Going beyond conventional tactics, we craft a personalized marketing strategy, conduct research, lay a solid foundation, execute dynamic campaigns, and continuously refine our approach through analysis.
With New North, your small, scrappy marketing team transforms into a powerful growth engine, achieving your goals with less pressure and more precision.
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By New North
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A great product is easy to sell, says Chris Gaebler, CMO of Marketing at Guardicore, a data center and cloud security company.
On this episode of Tech Qualified with Justin Brown, Gaebler discusses collaboration with channel partners, the ways he maintains those relationships and the exploding creativity coming out of changes in the industry following COVID-19 restrictions.
“We're a leading cybersecurity company. It's an easy product or a solution to be a marketer of because it's really good, so I would say it's really fun to be a marketer in a company whose product is so good,” he says.
Chris was quick to come up with creative solutions for marketing during a pandemic and maintaining relationships at a distance. Chris believes marketers will be forced to push their creativity even further as the state of the world continues to evolve amidst the pandemic.
“I think we're actually moving quickly beyond that to the post-COVID era kind of communication, which is like, what is the new value you can offer your customers?” he says.
This episode is produced by New North. New North is a strategic B2B marketing agency specializing in working with tech companies. Going beyond conventional tactics, we craft a personalized marketing strategy, conduct research, lay a solid foundation, execute dynamic campaigns, and continuously refine our approach through analysis.
With New North, your small, scrappy marketing team transforms into a powerful growth engine, achieving your goals with less pressure and more precision.