Brian brings up a quote from Jeff Bezos on thinking about what's not going to change in business over the next 10 years.

https://www.youtube.com/watch?v=r8eU3wOy6E0

Transcription

What's not going to change?

Hi Brian Pombo, welcome back to Brian J. Pombo Live.

I've got a quote that I've used multiple times before. It's been a while since I've brought it up on here. So I wanted to bring it up again because it's one of my all-time favorite business quotes.

It's one of my favorites because of the simplicity in it and it speaks to such a direct truth about business.

So often, we get pulled away from it or temporarily forget about it. So I have a friend who introduced me to a new business model, if you will and was showing me all these great things.

It has to be technology, it has to do with a whole bunch of spaces that I actually am pretty interested in. And I enjoyed it, I enjoyed looking at it, and I enjoy it.

I'm going to research it further because I really do enjoy technology, and the future, and where things are going.

The one thing I noticed about the whole thing, though, is that it was revolutionary on many levels, to the point where if it does break out and become something huge. It will be so far against the grain.

That to acknowledge it as just a stupid, simple thing to get involved in is just it's not. It's one of these things that requires a million things to go in a completely different direction than where they have gone. And that is really exciting for someone that has a rebellious attitude and wants to see things go in a good direction and everything else.

I certainly categorize myself as that type of person. I love when things flip over on their head and go crazy in a completely unpredictable manner.

The funny thing about business, though, is quite often the biggest plays in business are in areas that are not exciting.

You could see this, honestly by looking at the largest billionaires out there and the businesses that they ran, okay, across the board. These are relatively unexciting businesses, okay, Jeff Bezos, who created amazon.com, was an online bookstore.

Other than the fact that it was online.

It's that exciting. It's a bookstore. That's what it was, it started that way and then it expanded out into other things.

But it was a bookstore, okay.

Nothing too outrageous about that.

Walmart is in for everyday stuff that it really has never sold anything all that brand new. And it wasn't their fault if they did it. But it's not exciting.

There are distribution models that they messed around with behind the scenes that made them exciting and made them grow. And being in the right place at the right time doing the right thing. That's what happened.

But it wasn't because they were exciting. It wasn't because they were absolutely outrageously revolutionary. In fact, Walmart was basing its model on other people that are already done the same thing.

They just scaled it faster. amazon.com wasn't the only online bookstore, he just scaled it up a little faster, and was able to get further enough to where he can start selling more than just books and pretty much eventually selling everything. Warren Buffett I mean, the list goes on and on.

The people who make a lot of money consistently, it isn't because they invest in things that are outrageous, and wild and exciting.