In this episode of All Things Marketing and Education, Elana Leoni sits down with Keith Krueger, CEO of CoSN (Consortium for School Networking), to unpack the biggest takeaways from CoSN’s 2025 State of EdTech District Leadership report.

With over three decades of experience leading conversations around technology in education, Keith offers a grounded, systems-level view of where K–12 technology leadership is headed. From the rise of AI to the persistent gaps in cybersecurity readiness, Keith shares what’s keeping CTOs up at night—and where they see real opportunity for change.

Together, Elana and Keith explore:

• Why 91% of EdTech leaders now sit at the decision-making table and what that means for vendors
• The dramatic rise of generative AI as the #1 tech priority, even as 27% of districts still lack a defined approach
• Why most districts are underestimating major cybersecurity threats, despite being the #1 target for ransomware
• How workforce shifts are changing the makeup of EdTech leadership (and how still to communicate with buyers)
• What it really looks like to be a trusted thought partner, not just a vendor on the exhibit floor

This episode offers essential context for anyone working to align technology solutions with the real-world needs of school and district leaders. Keith shares not only what the data says, but how it feels on the ground, with honest insights about policy, pressure, and the practical realities of K–12 tech leadership in 2025.

🎧 Plus: Keith shares his favorite way to reset after a long day (spoiler: it involves an e-bike and a good podcast).

Mentioned in this episode:

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