Streaming stocks like NFLX, AMZN, ROKU, and other tech stocks might not be the only thing disrupting Cable TV stocks. The latest rounds of sports contracts for the NFL, NHL, MLB, and NBA reveal a lot more cost split among much fewer subscribers. Is Linear TV finally going away or will sports take it into overtime?

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Sources & Further Reading:
The Cable Box Is a Relic of the Past (Nicholas Grous, ARK Invest): https://ark-invest.com/articles/analyst-research/the-cable-box-is-a-relic-of-the-past/

NFL Extends Amazon Thursday Night Football Streaming Deal For Three Years: https://www.forbes.com/sites/kurtbadenhausen/2020/04/29/nfl-extends-amazon-thursday-night-football-streaming-deal-for-three-years/

Disney’s NFL Deal Is Victory for CEO Looking to Control Costs: https://www.bloomberg.com/news/articles/2021-03-19/disney-s-nfl-deal-is-touchdown-for-ceo-looking-to-control-costs

ESPN’s MLB deal: less money and fewer games, per NYP: https://www.sportsmediawatch.com/2020/12/espn-mlb-deal-less-money-fewer-games-nyp/

Mobile vs. TV Streaming Hours: https://marketingland.com/time-spent-with-mobile-now-exceeds-tv-262198

ROKU Ad Inventory Split Model: https://developer.roku.com/docs/features/monetization/video-advertisements.md

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