Marketing isn’t known for being sexy. Finding customers can feel like chasing, and many companies scare people away when they only talk about themselves. In this episode, marketing consultant Tim Fitzpatrick teaches us how to get back to the basics. Marketing well requires looking at data to see what customers we’re attracting and why. It comes down to pinpointing our ideal customers, listening to them, and helping them become their best. And although it isn’t sexy, we sometimes have to delay immediate results to build strong, stable relationships with ourselves and with others. Tim Fitzpatrick is the president of Rialto Marketing, where he helps companies build results that last. Like this episode? Share it around and write us a review on Apple Podcasts.