During this episode, we will be discussing yet another controversy - this time focusing specifically on the Sainsbury’s advert. Why is it more controversial to centre a Black family in a Christmas advert than a family of carrots and aliens? We discuss racist assumptions about Black families and the relationship between representation, racism and capitalism. We delve into the important distinction between representation in front of and behind the screen and discuss the recent backlash in the context of the lingering racist lineage that the advertisement industry still perpetuates.