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If you started your business for freedom but somehow ended up with 100 bosses, this episode is for you. 

In this first guest interview, Victoria sits down with “Canadian Freedom Queen” and host of the Freedom Lifestyle Podcast, Sam Laliberte, to explore what it really takes to design a business that supports your life, not swallows it whole.

Together they unpack the gap between the dream of flexibility and the reality of exhaustion, and how to rebuild your business model so that time, energy and income work in your favour.

In this episode, you’ll discover:

• The early warning signs that you’ve built yourself a job instead of a business
• How to define what freedom actually means to you using values, triggers and “how do I feel?” checks
• Why specialising and simplifying your offers can increase your income and reduce your hours
• How to set boundaries, spot red-flag clients and confidently let go of the work that drains you
• The power of knowing your “enough number” so you can stop chasing more and start living more
• Why personal branding is such a powerful growth lever, and simple ways to start if you hate being “visible”
• A practical 10-minute audit you can use to review your clients, offers and role in the business for 2026

If you’re tired of being permanently busy, feeling guilty for wanting more space, or quietly resenting your own calendar, this conversation will help you rethink what’s possible and start building a business that truly funds your version of freedom.

Connect with Sam Laliberte:
• Instagram: @sam.laliberte
• Freedom Lifestyle website and podcast: whatsyourfree.com

Grab free templates, checklists and guides at allstarmarketingclub.com/resources - everything you need to market smarter, not harder.

About Victoria: Marketing Coach & Trainer Victoria Vickery serves up marketing advice with fewer buzzwords, more belly laughs, and stories you’ll never un-hear... because memorable marketing starts with memorable lessons.

For More Tales, Tips & Tangents: @victoriav1ckery

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If you've ever felt like marketing is a foreign language, this episode is for you! Join Victoria as she draws parallels between learning Spanish and mastering marketing, highlighting the importance of structure, repetition, and progression. 

Just like language fluency, marketing (specifically campaigns) requires a strategic approach to truly resonate with your audience.

In this episode, you’ll discover:

• Why a structured marketing campaign is essential for success
• The role of repetition in making your message memorable
• How progression and momentum in your marketing efforts leads to better results
• The importance of building belief and trust with your audience to get sales
• The critical question: Are you speaking your audience's language, or just hoping they understand?

If you're still relying on random posts and hoping for the best, it's time to become fluent in marketing and connect with your audience in a meaningful way.

Grab free templates, checklists and guides at allstarmarketingclub.com/resources - everything you need to market smarter, not harder.

About Victoria: Marketing Coach & Trainer Victoria Vickery serves up marketing advice with fewer buzzwords, more belly laughs, and stories you’ll never un-hear... because memorable marketing starts with memorable lessons.

For More Tales, Tips & Tangents: @victoriav1ckery

Send us a text

If you grew up hoping the radio DJ wouldn't talk over your favourite song (because you were recording it!) then this one is for you!

In this episode, Victoria takes us back to the tape deck days of the 80s and 90s, when we picked holidays from catalogues, waited hours to hit ‘record’ on the perfect song, and hoped our disposable camera photos weren’t all blurry. It was a simpler time… but one where we just had to hope for the best.

Today, however? It’s a different game. And your customers expect a lot more.

In this episode, you’ll discover:

• What’s changed in buyer behaviour, and why “waiting and hoping” is no longer an option
• Why speedy response times, personalised messaging and real-time proof are now the basics
• How snackable content and human-led brand storytelling win attention in a noisy digital world
• The truth about AI in marketing, and why “brains before and after bots” is non-negotiable
• The one question every business owner should ask: Are you adapting to changing expectations… or stuck in 1990s marketing?

If you’re still sending blanket emails, using stock photos or relying on luck... it’s time to modernise and make your marketing match how we really buy now.

Tune in to find out what’s changed, what matters most, and how to stay one step ahead in the fast-moving digital world.

Grab free templates, checklists and guides at allstarmarketingclub.com/resources - everything you need to market smarter, not harder.

About Victoria: Marketing Coach & Trainer Victoria Vickery serves up marketing advice with fewer buzzwords, more belly laughs, and stories you’ll never un-hear... because memorable marketing starts with memorable lessons.

For More Tales, Tips & Tangents: @victoriav1ckery

Send us a text

What happens when the tribute act doesn’t live up to the hype?

In this episode, Victoria shares how a disappointing Christmas party performance became the perfect reminder that all the glitz and glamour in business won’t save you if you don’t get the basics right.

You’ll learn:

• Why flashy distractions like new websites, rebrands and viral reels won’t fix your marketing
• The simple fundamentals that actually build credibility and trust
• How to spot when your high-ticket offer isn’t landing, and what to do instead
• The power of a low to mid-ticket “easy yes” offer that meets your audience where they are

If you’ve been polishing the glitter but neglecting the groundwork, this episode will help you refocus on what really gets your marketing “Stayin’ Alive.”

Grab free templates, checklists and guides at allstarmarketingclub.com/resources - everything you need to market smarter, not harder.

About Victoria: Marketing Coach & Trainer Victoria Vickery serves up marketing advice with fewer buzzwords, more belly laughs, and stories you’ll never un-hear... because memorable marketing starts with memorable lessons.

For More Tales, Tips & Tangents: @victoriav1ckery

Send us a text

What happens when you think you’re ready to conquer the black runs… but can barely master the chairlift?

In this episode, Victoria shares how a ski trip turned into the perfect lesson on business growth... and why sticking to the “easy slopes” in your marketing keeps you stuck.

You’ll learn:

• Why comfy routines kill progress (and what to do instead)
• How to spot and swap old habits for smart experiments
• The truth about overthinking, excuses, and “planning without doing”
• How to build momentum that actually gets you down the mountain

If you’ve been coasting on the blue runs and you’re ready to tackle the black, this one’s for you.

Need more help?

Find out about Victoria's 12 Week Lead Generation Programme (ClientCREATION) here

Grab free templates, checklists and guides at allstarmarketingclub.com/resources - everything you need to market smarter, not harder.

About Victoria: Marketing Coach & Trainer Victoria Vickery serves up marketing advice with fewer buzzwords, more belly laughs, and stories you’ll never un-hear... because memorable marketing starts with memorable lessons.

For More Tales, Tips & Tangents: @victoriav1ckery

Send us a text

What happens when a Netflix binge becomes a full-blown obsession?
When your favourite characters feel like friends… and you find yourself crying into your husband’s shoulder because it’s all over?

In this episode, Victoria shares how Schitt’s Creek taught her everything she knows about Super Fan Marketing, and how to make your clients feel the same way about your business as you do about your favourite show.

You’ll learn:

• Why emotional investment equals buying behaviour
• How to turn casual viewers into raving superfans
• The secret to brand loyalty (and why most businesses give up too soon)
• How to create your own “Rose Apothecary” moment that customers can’t stop talking about

If you want clients who keep coming back, quoting your catchphrases and proudly repping your brand like it’s merch, this episode is for you.

Best Wishes, Warmest Regards (iykyk).

Grab free templates, checklists and guides at allstarmarketingclub.com/resources - everything you need to market smarter, not harder.

About Victoria: Marketing Coach & Trainer Victoria Vickery serves up marketing advice with fewer buzzwords, more belly laughs, and stories you’ll never un-hear... because memorable marketing starts with memorable lessons.

For More Tales, Tips & Tangents: @victoriav1ckery

Send us a text

A bunch of girls, a two-hour window, and a bottomless brunch.
What could possibly go wrong? Quite a lot, as it turns out and it led to one of Victoria’s funniest (and most revealing) marketing lessons yet.

In this episode, you’ll learn:

• The surprising link between cocktails, chaos, and buyer psychology
• Why urgency changes how people behave and how to use it ethically in your marketing
• The simple psychological triggers that turn hesitation into “I’m in”
• How to build irresistible offers that sell out fast (without the sleaze)

If you’ve ever wondered how to get people to take action now instead of “maybe later,” this episode will show you exactly how to make that happen.

Grab free templates, checklists and guides at allstarmarketingclub.com/resources - everything you need to market smarter, not harder.

About Victoria: Marketing Coach & Trainer Victoria Vickery serves up marketing advice with fewer buzzwords, more belly laughs, and stories you’ll never un-hear... because memorable marketing starts with memorable lessons.

For More Tales, Tips & Tangents: @victoriav1ckery

Send us a text

Ever looked back and realised you missed a moment you can’t get back?
That’s exactly what happened to Victoria when she spotted four pairs of shoes lined up in her hallway... a small, emotional reminder that time (and opportunity) doesn’t wait around.

In this episode, you’ll learn:

• Why “waiting until it’s perfect” can quietly kill your marketing momentum
• How to capture everyday stories and turn them into brand-building gold
• The power of planning so you stop losing valuable moments and opportunities
• Victoria’s PLAN method to help you prioritise ideas and take fast, focused action

If you’ve been meaning to “get round to it”... posting, emailing, launching, or following up, this episode will give you the nudge (and the method) to finally make it happen.

Grab free templates, checklists and guides at allstarmarketingclub.com/resources - everything you need to market smarter, not harder.

About Victoria: Marketing Coach & Trainer Victoria Vickery serves up marketing advice with fewer buzzwords, more belly laughs, and stories you’ll never un-hear... because memorable marketing starts with memorable lessons.

For More Tales, Tips & Tangents: @victoriav1ckery

Send us a text

Ever walked into a room and realised you’re in the wrong crowd?
That’s exactly what happened to Victoria at a Halloween event (a totally embarrassing situation) and it sparked a big lesson for LinkedIn and business growth.

In this episode, you’ll learn:

• What to do if your LinkedIn feed feels full of the wrong people
• How to quickly spot who’s worth connecting with (and who’s not)
• Why the right crowd means more leads, referrals, and real conversations
• A simple daily habit to start building a network that works for you

If you’re tired of showing up online but not getting traction, this one’s for you.

Grab free templates, checklists and guides at allstarmarketingclub.com/resources - everything you need to market smarter, not harder.

About Victoria: Marketing Coach & Trainer Victoria Vickery serves up marketing advice with fewer buzzwords, more belly laughs, and stories you’ll never un-hear... because memorable marketing starts with memorable lessons.

For More Tales, Tips & Tangents: @victoriav1ckery

Send us a text

 Why Authenticity is Your Secret Marketing Weapon

What does haggling in the souks of Marrakesh have to do with winning clients? More than you think.

In this episode, Victoria reveals why ditching the polished persona and showing up as the real you can fast-track trust, attract the right clients, and make your marketing feel effortless.

Learn how you can generate leads by being unapologetically YOU.

Grab free templates, checklists and guides at allstarmarketingclub.com/resources - everything you need to market smarter, not harder.

About Victoria: Marketing Coach & Trainer Victoria Vickery serves up marketing advice with fewer buzzwords, more belly laughs, and stories you’ll never un-hear... because memorable marketing starts with memorable lessons.

For More Tales, Tips & Tangents: @victoriav1ckery