Whether you have a hundred or 100,000 subscribers on your email list, I guarantee not everyone on your list is interested in all of the same topics as everyone else. People join your list for a variety of reasons, which is why segmenting your list by interest topics is one of the most valuable investments you may make this year.

Of course, it’s easier to segment well before you create a new list or grow your current list to a much larger size. What do you do if you have an established email list that isn’t segmented yet? I recommend sending out a brief survey of five to eight questions and yes, you can use incentive if you want. Spend a couple hundred dollars for a new tablet or another type of gift and randomly select a winner from survey responders.

The survey questions can focus on the key topics you cover. As you receive responses, you can then start segmenting people into different interest segments. Then, send interest-specific content to each segment to better serve their unique interests instead of a one-size-fits-all approach to emailing your list.

Have a great day today and remember, your Message matters!

The Keynote Clarity for Thought Leaders Flash Briefing is presented by Jon Cook, founder of Keynote Content. Jon and his team help thought leaders, namely speakers, coaches, and consultants, craft and share their messages to better serve their audiences. Connect with Jon and his team at Keynote Content by visiting keynotecontent.com. You can subscribe to The Keynote Clarity for Thought Leaders Flash Briefing by visiting bit.ly/KeynoteClarity and enabling it there. Then, all you have to say is, “Alexa, what’s my flash briefing?”