When planning a conference, how do you get people to attend? And how do you keep production costs down? Is the answer in picking the right location? Get more at geteventlab.com

Timestamps

00:00 Intro

02:40 Does a location sell tickets?

07:22 Budget considerations outside of venue

09:56 Virtual vs in person location

13:15 How do we make the right location decision?

17:34 Recap!

Key takeaways

• understand the audience: Who are they? What do they prioritize? What is their financial capacity to travel?
• understand the totality of the costs: a location isn't just the venue. What about travel, lodging and food costs?
• location should play a supporting role in your marketing efforts, not the major starring role.
• After the pandemic, people are very much in a place of relearning how to socialize with each other in person. Your choice of location should be influenced by that.

When planning a conference, the key to success is understanding your audience and what they value. If you can figure out who you want to attend and what they prioritize, you're well on your way to delivering a great event.

Stop worrying about small things and gimmicks and start working out what your audience actually wants from an event. Learn more at geteventlab.com

Next episode: How do I get sponsors?

This podcast uses the following third-party services for analysis:

Chartable - https://chartable.com/privacy