Brent Peterson is a serial entrepreneur and marketing professional with a passion for running. He co-founded Wagento and has a new adventure called ContentBasis. Brent is the host of the podcast Talk Commerce. He was born in Montana, and attended the University of Minnesota and Birmingham University without ever getting his degree.

Discover the place of video in eCommerce, some examples of content to create, and where Brent sees the technology going. Find out how to optimize the shopping cart on a website and the “headless” model that creates new ways to make purchases. Get tips on choosing the right eCommerce platform based on your needs, resources, and business size. Learn what digital store owners often overlook when it comes to choosing a platform. Uncover tips on getting a plan in place that considers the long term impact and receiving support from an agency. Hear Brent’s marketing tips and the power of testing what works. Gain an understanding of how community gives you insight into the customer journey and provides an opportunity for honest feedback.

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