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What’s the Best Reading Comprehension Level for My Content as a Corporate Coach? | Keynote Clarity for Thought Leaders with Jon Cook Flash Briefing
Whenever I’m working with coaches or consultants who focus on the corporate space, we emphasize the reading comprehension level of their content. We aim for their content to be easily consumable by an eleven-year-old.
Why is that? A sixth-grade reading level is the preferred reading comprehension level of the average Fortune 500 C-suite executive. It has nothing to do with their ability to comprehend more complex content. It’s all about the speed of comprehension - the transfer of knowledge. If they have to take longer to read a piece or content or listen to the section of podcast episode more than once to full grasp what’s said, you will lose their interest.
So, how do you write for a sixth-grade reading comprehension level? Simplify. You don’t have to use jargon or even long sentences. Shorter is sweeter, simpler is better. The more you can communicate your concept in as simple of terms as possible, the better it will convey your Message to your C-suite crowd.
I’d love to hear your experience with creating content for a C-Suite crowd. Send me your stories at [email protected] or connect with me on social media @keynotecontent. Have a great day today and remember, your Message matters!
The Keynote Clarity for Thought Leaders Flash Briefing is presented by Jon Cook, founder of Keynote Content. Jon and his team help thought leaders, namely speakers, coaches, and consultants, craft and share their messages to better serve their audiences. Connect with Jon and his team at Keynote Content by visiting keynotecontent.com. You can subscribe to The Keynote Clarity for Thought Leaders Flash Briefing by visiting bit.ly/KeynoteClarity and enabling it there. Then, all you have to say is, “Alexa, what’s my flash briefing?”
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By Keynote Content with Jon CookWhenever I’m working with coaches or consultants who focus on the corporate space, we emphasize the reading comprehension level of their content. We aim for their content to be easily consumable by an eleven-year-old.
Why is that? A sixth-grade reading level is the preferred reading comprehension level of the average Fortune 500 C-suite executive. It has nothing to do with their ability to comprehend more complex content. It’s all about the speed of comprehension - the transfer of knowledge. If they have to take longer to read a piece or content or listen to the section of podcast episode more than once to full grasp what’s said, you will lose their interest.
So, how do you write for a sixth-grade reading comprehension level? Simplify. You don’t have to use jargon or even long sentences. Shorter is sweeter, simpler is better. The more you can communicate your concept in as simple of terms as possible, the better it will convey your Message to your C-suite crowd.
I’d love to hear your experience with creating content for a C-Suite crowd. Send me your stories at [email protected] or connect with me on social media @keynotecontent. Have a great day today and remember, your Message matters!
The Keynote Clarity for Thought Leaders Flash Briefing is presented by Jon Cook, founder of Keynote Content. Jon and his team help thought leaders, namely speakers, coaches, and consultants, craft and share their messages to better serve their audiences. Connect with Jon and his team at Keynote Content by visiting keynotecontent.com. You can subscribe to The Keynote Clarity for Thought Leaders Flash Briefing by visiting bit.ly/KeynoteClarity and enabling it there. Then, all you have to say is, “Alexa, what’s my flash briefing?”