What’s the Best Type of Lead Magnet to Create During a Recession? | The Copy & Content Podcast with Jon Cook, Presented by Keynote Content

All signs seem to point towards some type of economic downturn, if not a full recession in the U.S. and across many parts of the world.

One of the biggest questions I keep hearing from different clients is, “What’s the best type of lead magnet to create during a recession?” More specifically, how do I stay on the forefront of different people inside my target market so that I can help connect with people, keep my business going, and keep growing and thriving even during a recession? Is it even possible?”

And I would say yes, it absolutely is. So what I want to walk through today for you is:

What are the characteristics of a good lead magnet? Spoiler alert: most lead magnets are terrible because they’re jam-packed with faux-value (fake value) and only seem like they’re valuable.

What are the best types of lead magnets to create during a recession so you can help serve more people and generate more leads for your business? I’m going to show you five different types of lead magnets.

What Are the Characteristics of a Great Lead Magnet?

For the sake of refresher or in case you’re unfamiliar with the term “lead magnets”, the name is self-explanatory. A lead magnet is supposed to magnetize or attract different prospects or leads into your business, so you can start a conversation, give value in advance, and then, guide them toward the right solution for them.

A great lead magnet needs to have at least three different characteristics. It needs to be focused. What is the specific, exact problem you want your ideal prospect to solve by using your lead magnet? One of the biggest problems I see with most lead magnets is that they try to do too much for the user. Don’t try to take the user from A-to-Z with your lead magnet — focus on taking them from A-to-B. It’s about getting the quick win instead of aiming for the moon.

And that leads to the second characteristic: fast. What is the exact problem that your lead magnet can solve in the next eight to 10 minutes? It’s ideally designed specifically for your perfect prospect to consume in 10, maybe 15 minutes, or at least in one sitting. In 10 minutes, they need to get an exact result for their business, relationship, parenting, mindset, finances, whatever area you’re focusing on with your lead magnet. Your lead magnet needs to get your audience the result they’re looking for as quickly as possible.

Lastly but just as important as the first two characteristics, I also want to make sure that it is foolproof. Great lead magnets are focused, fast, and foolproof. Foolproof means that you can give this resource to your ideal prospect and it would be much harder not to implement the resource that it would be to be successful with it. Great lead magnets often have a step-by-step process guiding the user to success. Your ideal prospect needs to believe, “I feel like I could do this in my sleep.”

When your lead magnet is focused, fast, and foolproof, it’s guaranteed to serve your audience better, especially during a time when your audience is craving results from you.

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Being an expert doesn't mean you automatically have an audience, especially with so much noise in the digital marketing space. You need to break through the noise and establish your message as a rising thought leader in your industry. Jon Cook has worked with over 1100 coaches and consultants and 800 speakers to make their messages remarkably clear and compelling to the right audience, and today he wants to help you. If you want greater clarity and even better results with your message, visit workwithjoncook.com.