What's the Best Way to Improve the Quality of My Online Content? | The Copy & Content Podcast with Jon Cook, Presented by Keynote Content

Hey, it's Jon Cook with Keynote Content. Today, we're going to talk about what are the ways to improve the quality of your online content, specifically as a speaker, as a coach, as a podcaster, YouTuber, or as some type of industry expert, whatever you're doing to put out great content in the world, how do you make sure that the quality that content continues to increase over time? So I'm going to give you six different tips, different ways I know to improve the quality of content, different ingredients to keep adding into your content. So people keep saying, "I've got to read your content. I've got to watch your video. I've got to listen to your podcast. I've got to read that blog," whatever it might be. These are ways to improve the quality of your content over time, actually over in a pretty short period of time, you can improve the quality of your content with these six different ingredients.

So the first one I want to mention is just be yourself. And I'm going to start with this because there's a lot of pressure just to be a parrot. You know, you hear something online, you hear something from this favorite podcaster or from this favorite expert, this guru, whatever it might be. And you're like, "Oh my gosh, I love the way they say that." Then you take that and you start to almost talk like them or try to create videos like them and try to be somebody that you're not. And it sounds exhausting because it is exhausting. So I'm giving you permission, permission that you already have. This is me kind of writing out your permission slip as it were for you to be able to create content that's you. That has your flair, your personality. Even if it's weird, it's wacky, it's out there, whatever it might be, even if it's a bit nerdy, just be yourself.

Take that deep breath, embrace the fact that you can create content in a unique, fresh way because your audience signed up to connect with you. Not to connect with that other person's content. If they want to connect with that other person's content, they can get on their list, but they didn't get on your list as far as you know, what they got on your list. And it's your responsibility to show up the way that they expect you to show up in a way they're going to look for your personality, for your perspective, your insight, the quirkiness, whatever it might be, just be yourself. So that's the first thing.

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Being an expert doesn't mean you automatically have an audience, especially with so much noise in the digital marketing space. You need to break through the noise and establish your message as a rising thought leader in your industry. Jon Cook has worked with over 1,100 coaches and consultants and 800 speakers to make their messages remarkably clear and compelling to the right audience, and today he wants to help you. If you want greater clarity and even better results with your message, visit workwithjoncook.com.