What's the Best Way to Use Podcasts to Grow My Business In 2020? | The Copy & Content Podcast with Jon Cook

What's the best way to use podcasts to reach my audience in 2020 and especially as we're going through this COVID-19 crisis?

Hopefully, you're staying safe, you're staying strong and you're being able to stay focused with growing your audience and being able to help more people. And one of the best ways that people are found, especially if you're a speaker, a coach, a consultant, you know the power of using podcasts. But you're saying, "How do I really use podcasts the best way so I can connect my audience, grow my business and continue making a meaningful impact?”

So what I want to do is I want to walk you through a few different ways that I know of how to use podcasts to grow your business, especially here in 2020 as we continue on through the rest of this year and into 2021. Now, before we go too far, what I want you to know is that I don't think everybody should have their own podcast. Because I think it's maybe not the right fit for you from an audience standpoint or from a time standpoint or from a different way, but you can still use podcasts to continue to grow your message.

So before we jump into this, you're saying, "Jon, I want to get better results for my message. I need more clarity. I need a way of how to be able to connect to the people that I want to serve. How do I do that?" You can go to workwithjoncook.com and you can apply the application. The application takes $0.00 to fill out the application. It just takes a little bit of time, about five, 10 minutes, and then we hop on a call and we can talk about your message, your business, where you want to go with your audience, how you can best serve them through the rest of this year and on into the future. So you can go to workwithjoncook.com, fill out the application and we'll go from there.

So for today, what I wanted to show you is that for podcasting, all these different people are saying like, "Oh my gosh, since the whole crowd is home now around the world. So many people are home now, the live events are not happening. Let's do a podcast." A podcast is a great way to get your message out there. And you might be thinking of, "Gosh, I can start my own podcast. This is a great time. I need a microphone. Or I can just use my phone, be able to record the audio." But what I want to caution you against is not everyone is set up to record a great podcast.

And you might think once you get into podcasts, you might say, "I'm six, seven and eight episodes in and I hate it. I don't want to do a podcast." Guess what? You don't have to do your own podcast. What you can do is you can say, "How do I leverage other people's podcasts, be able to serve the same number of people without me having to be the one doing all the audio, editing, the recording, scheduling the guests, what-not." You can help serve so many more people by taking the same time you would with building out your own podcast and take that time and dedicate it towards serving on other people's podcasts.

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Being an expert doesn't mean you automatically have an audience, especially with so much noise in the digital marketing space. You need to break through the noise and establish your message as a rising thought leader in your industry. Jon Cook has worked with over 1100 coaches and consultants and 800 speakers to make their messages remarkably clear and compelling to the right audience, and today he wants to help you. If you want greater clarity and even better results with your message, visit workwithjoncook.com.