The big idea is what makes companies stand out and creates curiosity. This leads to you explaining the aspects of your brand that causes the natural sales process and allows you to make the promises you need to make that hold value. In this episode, you learn all about the big idea and how you can create one for your business. Plus you learn the formula for doing it anytime you want to introduce a new product or service to market. You don't want to miss this week's lesson.