Yo Business

What's The Big IDEO?


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This week, we discuss bias, billionaires & Black Mirror, while our guest, Rafael Smith—senior product design lead at IDEO, the global design firm whose clients include Apple, Levi's, and Planned Parenthood—explains how we can make our products and services more inclusive, and how to gather information to prototype better human-centered experiences.

Show Notes:

Black Mirror “Striking Vipers” spoiler: 21:25

Interview Theme: design, unconscious bias, change, process design, startup, poverty, underprivileged communities

Emergent Strategy: Shaping Change, Changing Worlds - Adrienne Maree Brown

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