After what felt like a long hiatus, Sam & Roop are back in the studio this week to chat about digital and content marketing. They’re often used interchangeably, but they’re not the same thing. 

Think of it like this: digital marketing is the ad you see—a banner, a pre-roll video, or that paid search link at the top of your Google results. It’s often backed by media dollars and designed to drive immediate action: click, watch, download. Content marketing, on the other hand, is what you read or listen to—a blog in your feed, a video someone shared, or a podcast you subscribe to. It’s less about the hard sell and more about showing value and staying relevant.

So which one should you use? Our short answer is yes. Take a listen; we are so glad to be back!

–Brandon, Roop, Claudia & Sam

Tell us what you think!