Depending on how you classify SEO services, there's really only one primary goal: attain higher ranks in search results. Yes, all the tangential brand and customer benefits from content marketing and other peripheral strategies are nice bonuses, but in strict terms, ranking is the bottom line. Accordingly, it's no surprise that most modern tactics evolved to take advantage of what we know as "ranking signals," which are actions or constructs that send a message to Google's evaluative algorithms that your site is an authority worth ranking. Get more ranking signals, move up in rank. It's that simple.

Mentioned in Today's Episode:

• new links pointing to your domain

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