Here are ten differences to consider when updating your marking for 2020.  🔍 SEO is where your message connects with qualified clicks.  🔍 SEO is technically free to start, and results do not last forever.  🔍 Treat SEO as communication that you are branding on Search with you as the expert or you as the business.  🔍 SEO is about solving a searcher's intent early in the buying process.  🔍 Answering top questions a qualified click has is critical - make sure to have the best content on your website.  📢 PPC captures the attention of qualified clicks that may be ready to buy.  📢 PPC is paid to a platform to bring clicks to your website.  📢 Clicks continue visiting your website until campaigns are turned off.  📢 PPC is fulfilling a searcher's intent midway to late in the buying cycle. The most qualified clicks are bulked into PPC.  📢 A budget is required to start.