To be a successful entrepreneur, having some level of marketing savviness is key. And no, this does not mean knowing everything there is to know about marketing, but knowing enough to effectively market your business or properly delegate the marketing tasks of your business.

In today’s episode, I talk about the difference between sales and marketing. Over the years and based on my experience, I have come to realize that many entrepreneurs want to focus on their craft.  Many are either intimidated by marketing or unclear of the difference between sales and marketing. If you are looking to increase the sales your business makes through effective marketing strategies, this episode is for you!

In a nutshell, I speak about:

• How and why marketing is the perfect blend of art and science. 
• Why knowing and understanding your target market is key to selling and any good marketing strategy.
• Aspects of marketing that significantly improve the buying level of your prospective clients.
• The difference between a marketing strategy and a sales strategy.
• Social media trends won’t stand the test of time.

...and so much more!

Access the FREE PDF on The 6 Things Your Marketing Strategy Needs HERE

Connect with Cassandra:

Schedule your discovery consultation via this link: https://calendly.com/cassandraalexis

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