The next-to-last stage in the Hero’s Journey may be the deadliest.

This is the Resurrection stage - the moment when the draw and opportunity to revert to the way things were starts to entice your audience.

Maybe they lost the weight, but it’s now six months later and there isn’t the accountability as there was during the boot camp.

Maybe they’re out of debt and starting to invest their money, but a can’t-miss sale was just announced at their favorite store.

This is the most dangerous stage because it’s the lethal allure of routine.

They’re faced with reverting to the only everyday life they knew before connecting with you.

It’s also where you need to call out this deception: they can’t afford to go back to the way things were.

That’s why this is called the Resurrection of the Hero: they rise out of the ashes of who they used to be and recognize their change.

They’ve worked too hard, overcome too much, and made so much progress only to trade it all for where they used to be.

Today is about killing the lie of the familiar for your audience - there’s a reason why they were unsatisfied and unfulfilled before this journey started.

It’s your job to remind them why they started with you in the first place.

The Keynote Clarity for Thought Leaders Flash Briefing is presented by Jon Cook, founder of Keynote Content. Jon and his team help thought leaders, namely speakers, coaches, and consultants, craft and share their messages to better serve their audiences. Connect with Jon and his team at Keynote Content by visiting keynotecontent.com. You can subscribe to The Keynote Clarity for Thought Leaders Flash Briefing by visiting bit.ly/KeynoteClarity and enabling it there. Then, all you have to say is, “Alexa, what’s my flash briefing?”