Starting A/B testing? Learn what the most important first steps are to set up for success

Checklist:

* Is there a tag manager tool? For example Google Tag Manager

* Is there an analytics tool? Google Analytics is often the case

* Are goals already been tracked where we should work/focus on?

* Is there a tool collecting heatmaps and recordings on the website? Hotjar or Microsoft Clarity

* Is there any other data available? For example surveys or user interviews

* What tools are we going to use to run AB tests?

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