We started with the first stage in the Hero’s Journey - the Ordinary World. It’s safe and comfortable.

And then, the second stage is our Call to Adventure. We bring awareness to our audience and give them a choice: choose to come with me on an adventure, or stay in the safety of status quo.

This can bring up fears and questions, the third stage of the Hero’s Journey is refusing to accept the call. This is the fork in the road - and it’s our job as speakers, coaches, and consultants to address those questions and concerns without downplaying them.

It’s easy to believe is that we are the hero in the Hero’s Journey.

That’s wrong - we’re actually the mentors.

It’s our job in the fourth stage of the Hero’s Journey to connect with our audience and show our credibility as a mentor.

Your audience needs you to show why you’re the one to follow, to share the wisdom or enlightenment they need to help them get ready for the journey ahead.

If you’re a health and wellness coach, your clients need to see that you have the results and certifications that can help them safely and effectively experience a healthier lifestyle.

They get the heroic experience because you’ve proven you’re a mentor worth following.

Think about your audience: how can you show up as a mentor with the wisdom they need to hear today?

The Keynote Clarity for Thought Leaders Flash Briefing is presented by Jon Cook, founder of Keynote Content. Jon and his team help thought leaders, namely speakers, coaches, and consultants, craft and share their messages to better serve their audiences. Connect with Jon and his team at Keynote Content by visiting keynotecontent.com. You can subscribe to The Keynote Clarity for Thought Leaders Flash Briefing by visiting bit.ly/KeynoteClarity and enabling it there. Then, all you have to say is, “Alexa, what’s my flash briefing?”