<p> TJ James joins the show to discuss iOS 14.5 and its impact on Facebook Ad campaigns. Here's the key takeaways to know:</p> <ul> <li>Reduced demographic information in reporting, including gender, age, etc.</li> <li>Limited insight into device- and platform-specific conversions</li> <li>Campaign consolidation to maximize machine learning signals</li> <li>Lower match rates and importance of lookalike audiences</li> </ul>

TJ James joins the show to discuss iOS 14.5 and its impact on Facebook Ad campaigns. Here's the key takeaways to know: Reduced demographic information in reporting, including gender, age, etc. Limited insight into device- and platform-specific conversions Campaign consolidation to maximize machine learning signals Lower match rates and importance of lookalike audiences

What’s the impact of iOS 14.5 on Facebook Ads?

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What’s the impact of iOS 14.5 on Facebook Ads?

What’s the impact of iOS 14.5 on Facebook Ads?