If you’ve ever ran a marathon or experienced a tremendous win, then you know the euphoria of victory.

It’s the same feeling your audience is craving. The ninth stage of the Hero’s Journey is the Reward. It’s where you walked with your audience through the eighth stage of the Showdown and you watched them slay their biggest challenge.

Now is where your audience gets their reward. If you’re a health and wellness coach, it’s the Before and After photos where your client is proud to be wearing their swimsuit again. If you’re a business coach, it’s the photos from Cabos that your client sends you after taking their first vacation in two years.

That’s the reward, the sweet, sweet victory that your audience is craving. You don’t have to wait until your audience reaches this point to talk about the Reward.

The best time to start talking about the Reward is during the second stage, the Call to Adventure. If you follow my process, then this could be your Reward. Talk about their reward in your sales copy, your videos, your emails, your conversations.

Paint a picture where your audience knows they have a Reward they can’t wait to experience.

The Keynote Clarity for Thought Leaders Flash Briefing is presented by Jon Cook, founder of Keynote Content. Jon and his team help thought leaders, namely speakers, coaches, and consultants, craft and share their messages to better serve their audiences. Connect with Jon and his team at Keynote Content by visiting keynotecontent.com. You can subscribe to The Keynote Clarity for Thought Leaders Flash Briefing by visiting bit.ly/KeynoteClarity and enabling it there. Then, all you have to say is, “Alexa, what’s my flash briefing?”