Each and every class we lead should have a purpose. That purpose is not the broad "to get fitter," "to get stronger," "to improve my cardio." That purpose is a truly focused and tailored expectation of what the participants can hope to gain from the class. It is not what you are doing but why you are doing it. The more we program with purpose, the more intentional the workouts we provide are. The more intentional the workouts are, the more people benefit from them. The more they benefit, the more they will go out of their way to ensure they can keep coming back.