What's the purpose behind the work we do as advisors? For Greg Hammond, author, financial coach, and co-founder of Hammond Iles Wealth Advisors, the notion of a "purpose" goes far beyond just establishing a goal; instead, his version of "purpose" focuses on the larger impact he can make on the lives of others - and what drives value in his own life. Hear Greg discuss the importance of finding the purpose behind your practice, as well as how you can extend the notion of purpose to empower your clients' financial decisions.