Thematiks: On Research presents brief conversations with the authors of the most-viewed posts featured in the newsletter.
In this episode, I speak with <a href="https://www.chicagobooth.edu/faculty/directory/s/bradley-shapiro">Brad Shapiro, Ph.D.</a> (Associate Professor of Marketing and True North Faculty Scholar). about his research into the return on investment of television advertising.
The original post is linked below.
<h4><a href="https://thematiks.substack.com/p/is-tv-ad-spending-worth-it-probably">Is TV ad spending worth it? Probably not.</a></h4>

Thematiks: On Research presents brief conversations with the authors of the most-viewed posts featured in the newsletter. In this episode, I speak with Brad Shapiro, Ph.D. (Associate Professor of Marketing and True North Faculty Scholar). about his research into the return on investment of television advertising. The original post is linked below. Is TV ad spending worth it? Probably not.

Thematiks: On Research presents brief conversations with the authors of the most-viewed posts featured in the newsletter.
In this episode, I speak with <a href="https://www.chicagobooth.edu/faculty/directory/s/bradley-shapiro" rel="noopener noreferrer">Brad Shapiro, Ph.D.</a> (Associate Professor of Marketing and True North Faculty Scholar). about his research into the return on investment of television advertising.
The original post is linked below.
<a href="https://thematiks.substack.com/p/is-tv-ad-spending-worth-it-probably" rel="noopener noreferrer">Is TV ad spending worth it? Probably not.</a>

What's the real ROI of television advertising?

Thematiks is a project founded by author and researcher Carlos Alvarenga that translates new and important research for global business leaders. In this podcast, Carlos presents brief conversations with the authors of the most-viewed research. It is the premier direct source of information on current business research for executives. 

Carlos Alvarenga is a researcher, author, and adjunct professor at the Smith School of Business at the University of Maryland.

Thematiks is found here: https://thematiks.substack.com/

Business

Thematiks is a project founded by author and researcher Carlos Alvarenga that translates new and important research for global business leaders. In this podcast, Carlos presents brief conversations with the authors of the most-viewed research. It is the premier direct source of information on current business research for executives. Carlos Alvarenga is a researcher, author, and adjunct professor at the Smith School of Business at the University of Maryland. Thematiks is found here: https://thematiks.substack.com/

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What's the real ROI of television advertising?

What's the real ROI of television advertising?