What happens if Instagram disappears tomorrow? Would your business still have a way to reach your people?

In this episode, I’m breaking down why email is having its biggest comeback yet — and how your list might be the secret weapon you’ve been underusing.

With ad costs soaring, tracking falling apart, and algorithms playing games, your owned data is now your most valuable marketing asset. And that starts with your email list.

Whether you’ve got 50 subscribers or 50,000, I’m showing you how to segment, nurture, and actually monetize the list you already have — no shady funnels required.

Key Takeaways:

• Why email is outperforming social for ROI and stability
• What first-party and zero-party data mean (and why they matter)
• 4 easy places to collect smarter audience data
• 3 simple campaigns to increase engagement and conversions
• The exact segments I use in almost every client strategy

Timestamps:

00:00 Introduction: The Social Media Dilemma

00:58 The Shift to Owned Data

03:15 Understanding First Party and Zero Party Data

04:24 Maximizing Your Email List

05:46 Practical Data Collection Tips

07:46 Effective Email Segmentation

08:44 Email Campaign Strategies

09:58 Conclusion: The Power of Owned Data

Pick one idea from this episode and implement it this week — whether it’s a segmentation question, a check-in email, or a fresh welcome sequence. You don’t need fancy tools. Just a smarter strategy.

Learn more about Katie and Next Step Social & Podcasting:

Speaking: https://katiebrinkley.com/

Website: https://yournextstep.agency/

Linkedin: https://www.linkedin.com/in/katiebrinkley

YouTube: https://www.youtube.com/@MarketingTrendsNow

Instagram: https://www.instagram.com/iamkatiebrinkley/

Facebook: https://www.facebook.com/groups/marketingtrendsnow/

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