In this episode of Marketing and Tea with Katie Thomas, CPA, Katie answers a question nearly every firm owner has asked at some point: What kind of ROI can I expect from social media?

As CPAs, we love numbers and measurable results. But she explains that social media doesn’t always deliver ROI in neat, tidy metrics. Instead, it works more like planting a garden. The seeds planted today may not sprout tomorrow, but with consistency and care, they grow into opportunities, clients, and credibility that compound over time.

Listeners will learn:

Why ROI on social media is often long term, not immediate

Real stories from Katie’s business that show both instant wins and delayed payoffs

How to measure ROI beyond sales, including engagement, reach, and authority

The importance of leading indicators like profile views, comments, and DMs

Why every type of content plays a role in ROI, even if it doesn’t directly sell

How different platforms contribute differently to brand, credibility, and revenue

Why consistency is the real driver of results

This episode is perfect for accountants and firm owners who feel discouraged when results don’t come right away. Katie shows how to shift perspective, set realistic expectations, and stay the course long enough to see the true return social media can bring.

Be sure to follow Katie on:

LinkedIn: https://www.linkedin.com/in/katiethomascpa/

Instagram: https://www.instagram.com/katiethomascpa/

X: https://x.com/katiethomascpa

Have a question for Katie?

Submit it at https://dearkatie.leaders-online.com/